Reihani Shalmani, Ida

English Author

ريحاني شلماني، آيدا

FarsiTitle

استراتژي هاي بازاريابي و گفتمان هاي تبليغاتي: استراتژي هاي استدلالي و فريبانه در آگهي هاي چاپ شده در ايران

Title

To reason with them or tickle them: reason and tickle advertising in Persian print ads

Degree

M.A. in English language

Date

2012

Supervisor

Abbas Eslami resekh

Consultor

Mansour Tavakoli

Persain Descriptors

Advertising , Marketing strategy , Reason advertising , Tickle advertising , Critical discourse analysis , Iran , Culture

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