رويكرد تلفيقي ISM – Kano - QFD در اولويت‌بندي ابعاد و عوامل كليدي موفقيت نوآوري باصرفه وتحول ديجيتال – مورد مطالعه (صنعت برق در كشور عراق)

An ISM – KANO - QFD Integrative Approach for Prioritizing the Dimensions an‎d CSFs of Frugal Innovation an‎d Digital Transformation- The Case of Electricity Industry in Iraq

مديريت

This study aims to prioritize the dimensions an‎d key success factors of Frugal innovation an‎d digital transformation at the Baghdad Electricity Company (Iraq) by employing an integrated approach combining Interpretive Structural Modeling (ISM), Quality Function Deployment (QFD), an‎d the Kano Model. Low-cost an‎d Frugal innovation an‎d digital transformation are essential for organizations seeking to reduce costs, boost productivity, an‎d enhance service quality. Furthermore, addressing these issues enables organizations to meet customer needs through the optimal use of resources an‎d modern technologies. This research is applied in orientation an‎d descriptive-analytical in purpose. Data collection involved both library research an‎d fieldwork, utilizing structured questionnaires. A non-ran‎dom purposive sampling method was employed, with data gathered from 40 experts an‎d employees of the Baghdad Electricity Company. The collected data were subsequently analyzed using the aforementioned techniques. The analysis results indicate that factors such as environmental sustainability, social sustainability, an‎d logistics were identified as key success factors for cost-effective innovation at Level 1 of the ISM model. Similarly, factors including the Establish Digital Organization , Determine Digital Trigger, Develop Digital Vision, Determine Impacts , Determine Digital Drivers , an‎d Determine Transformed Areas were identified as key success factors for digital transformation at Level 1 of the ISM model. On the other han‎d, among the sets of dimensions (foundational, functional, an‎d motivational), the dimensions of Organizational abilities , knowledge, an‎d Learning the top three spots in the prioritization of frugal innovation dimensions using the Kano model. Similarly, the dimensions of service orientation, digital governance, an‎d digital infrastructure ranked highest in the prioritization of digital transformation dimensions using the Quality Function Deployment technique. The results of these three approaches are interconnected in a logical sequence: the ISM approach identifies an‎d structures key success factors an‎d the relationships between them; the Kano approach determines the importance of frugal innovation factors an‎d prioritizes them; an‎d finally, the QFD approach translates these priorities into operational requirements for digital transformation. Thus, integrating these three methods provides a coherent framework for identifying, prioritizing, an‎d operationalizing the success factors for frugal innovation an‎d digital transformation.

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