مقايسه كيفيت خدمات باشگاه هاي بدنسازي شهر اصفهان بر اساس شهريه ورودي

The purpose of this research is to investigate the quality of services in fitness clubs in Isfahan city based on the SERVQUAL model. The present research is a descriptive-survey study conducted using a field methodology. The statistical population included all individuals utilizing fitness clubs in Isfahan. Using the convenience sampling method an‎d Cochran’s formula, the required sample size was determined to be 384participants. The significance level an‎d the correlation between the variables (p-value: 0.000; correlation coefficient: 0.784) showed that the implementation of the five components of the SERVQUAL model in Isfahan fitness clubs leads to 78.4%of customer satisfaction. By analyzing the data, the impact an‎d correlation coefficient of each component on user satisfaction were determined as follows: The results indicated that the Assurance component, with a correlation coefficient of 0.734an‎d a significance level of 0.000, accounts for 74.3%of customer satisfaction. The Assurance component is defined as the staff’s executive guarantee an‎d their capability to instill trust an‎d credibility.

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