طراحي سقلمه مسيرشغلي و بررسي تأثير آن بر پاسخ‌هاي انطباق‌يابي دانشجويان

Designing Career Nudges an‎d Investigating Impact of Career Nudges on Adapting Responses among Students

مشاوره

The dynamic an‎d changing world of work necessitates attention to fostering adapting responses, including career self-concept crystallization, career exploration, an‎d decision-making preparedness. However, career guidance is often provided discretely an‎d isolated from the curriculum, leading to low student engagement. The present study aimed to integrate career guidance into the educational system by designing career nudges an‎d investigating their impact on students’ adapting responses. Utilizing a design science approach, the research was conducted in two phases. In the first phase, digital career nudges—comprising a visual progress bar, step-by-step processes, sms feedback, a chatbot, pop-ups, notifications, an‎d badges/achievements—were designed an‎d implemented. In the second phase, a quasi-experimental design with a pre-test, post-test, an‎d a control group was employed to examine the effectiveness of these nudges. The statistical population consisted of Isfahan University students, from which 26 volunteers were selec‎ted an‎d assigned to experimental an‎d control groups, completing the Career Construction Inventory in two stages. Data were analyzed using descriptive statistics an‎d ANCOVA. The results revealed that digital career nudges had a significant impact on improving students’ adapting responses an‎d its components, namely career self-concept crystallization, career exploration, an‎d decision-making preparedness. These findings emphasize the importance of integrating nudge-based educational an‎d career counseling interventions into university curricula, highlighting this approach as an effective strategy to enhance students’ adaptability to the evolving world of work.

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