ارائه مدل مديريت ارزش ها در فوتبال حرفه اي ايران

The purpose of this study was to develop a model for value management in professional football in Iran. This research was applied in terms of purpose an‎d adopted a mixed-method (qualitative–quantitative) design with an inductive–exploratory approach. In the qualitative phase, the research population consisted of experts an‎d specialists familiar with issues related to professional football in Iran, including senior managers of the Football Federation, the League Organization, provincial football associations, chief executive officers of football clubs, an‎d distinguished scholars in sport management. Participants were selec‎ted through purposive sampling using a snowball technique, an‎d data were collected through in-depth semi-structured interviews with 10 experts. Qualitative data were analyzed using grounded theory with the Glaserian approach, assisted by MAXQDA software. In the quantitative phase, structural equation modeling using the Partial Least Squares approach (PLS-SEM) was employed to test the extracted model an‎d examine its goodness of fit. The qualitative findings led to the identification of 16 main components an‎d more than 200 initial codes, reflecting the complex an‎d multi-layered nature of value management in Iranian professional football. Based on the analysis of relationships among categories, structural reconstruction of the football management system was proposed as the primary strategy for addressing value-related challenges. The results of the quantitative phase confirmed the acceptable fit of the proposed model. The SRMR index was 0.052, which is below the acceptable threshold of 0.08, indicating a good overall model fit. The NFI value was calculated at 0.91, exceeding the recommended threshold of 0.90 an‎d demonstrating an appropriate relative model fit. The coefficient of determination (R²) was 0.58, indicating that the model explains a substantial portion of the variance in the endogenous constructs. Furthermore, the predictive relevance value (Q²) was 0.41, suggesting satisfactory predictive capability of the model. The effect size (f²) analysis also showed that the independent variables had significant effects on the dependent constructs. Overall, the findings indicate that value management in Iranian professional football is a multidimensional an‎d systemic phenomenon influenced by both internal organizational factors—such as the behavior of managers an‎d coaches, club structures, an‎d supervisory systems—an‎d external factors including social culture, media influence, an‎d macro-level policies. Among these factors, the dominance of economic values an‎d short-term result-oriented approaches was identified as the most important factor contributing to the weakening of ethical an‎d social values in professional football in Iran. Therefore, achieving sustainable value-based management requires structural reconstruction of the football management system an‎d the establishment of balance among different value dimensions. The model developed in this study can serve as a strategic framework for policymakers, managers, an‎d stakeholders in Iranian professional football to reform existing structures, strengthen fundamental values, an‎d move toward value-based governance.

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