چكيده لاتين
Media, through the use of incorrect vocabulary and syntactic structures, influence the linguistic habits of their audiences and contribute to a gradual distancing from the standard language. This study focuses on the linguistic features of media language, specifically the news broadcasts of the Isfahan provincial television network, aiming to identify linguistic and rhetorical deviations and propose corrected forms. The ultimate goal is to align the language of this media outlet more closely with a standardized journalistic variety.
The research adopts a descriptive-analytical approach, based on both library resources and field data. To achieve its objectives, the 16:00, 20:00, and 23:00 news bulletins of the Isfahan network during the months of Farvardin and Ordibehesht 1403 (March–May 2024) were examined in terms of linguistic accuracy, writing conventions, and editorial standards. Errors were categorized into two main groups: grammatical and rhetorical. A specific section of the study also investigates the structure and arrangement of sentence components in lead sentences of news reports.
In the grammatical error section, deviations from the standard language were classified into three domains: verbs, particles, and nouns. In the rhetorical error section, issues such as verbosity, ambiguity, inappropriate expressions, clichés, syntactic calques, redundancy, and repetition were identified. Among the verb-related errors (69 in total), the most frequent was the omission of necessary verb complements. For particles (41 errors), the excessive use of "ke" and "va" was most common. In the noun category (54 errors), semantic calques were the most frequent. Rhetorical errors totaled 47, with inappropriate expressions being the most prevalent.
The findings suggest that the primary cause of these errors is a lack of precision and haste in news writing, driven by the competitive nature of the media environment. In their efforts to rapidly cover and disseminate events, news producers and presenters often neglect careful word choice and syntactic accuracy. To address and reduce these errors, the study recommends measures such as training news staff, allocating more time for reviewing non-urgent news items prior to publication, and establishing editorial and review teams.
