نقش خدمات از راه دور در توسعه گردشگري سلامت تهران بزرگ

Medical tourism is recognized as one of the most dynamic an‎d fastest-growing sectors of the service industry in the 21st century. The development of this industry is influenced not only by technological innovations in the medical field but also depends on the overall innovation environment in each country. Among these factors, the role of digital technologies, especially telemedicine, is undeniable as a facilitator an‎d enabler in delivering integrated an‎d efficient services to medical tourists. This study examines the role of telemedicine in the development of medical tourism in Greater Tehran. The main objective is to investigate the impact of remote services on medical tourism development in this region. From the perspective of purpose, this research is applied-developmental, an‎d in terms of nature, it is library-based, survey-based, descriptive, an‎d analytical. The statistical population includes experts, professors, an‎d specialists in the field of health tourism. The sample size was selec‎ted using a snowball sampling method. Data analysis began with questionnaires an‎d interviews to identify telemedicine indicators in Greater Tehran’s medical tourism by experts an‎d specialists in health tourism. These indicators were categorized into eight main indicators an‎d 64 sub-indicators. To study the influence an‎d interrelationships among these indicators, the fuzzy DEMATEL method was employed. For prioritizing an‎d ranking the indicators, AHP an‎d ANP methods were used, revealing that information quality an‎d communication indicators have the highest priority. Other indicators, such as digital infrastructure development, technology acceptance, information system management, telemedicine training, advertising an‎d marketing, use of digital infrastructure, an‎d remote business management services, respectively follow in priority. Using the Strategic Factor Analysis Summary (SFAS) model, the study identified strengths, weaknesses, opportunities, an‎d threats associated with each factor. Based on short-, medium-, an‎d long-term planning for each factor, appropriate strategies were proposed. Finally, considering the results of the applied techniques, recommendations were provided across different time horizons. Among the most important are strengthening communication infrastructure to build trust among foreign patients an‎d accelerate services, establishing international scientific collaborations, enhancing Tehran’s bran‎d as a regional medical hub, an‎d designing skill development courses an‎d workshops to familiarize healthcare staff with telemedicine technologies.

5

149670