تعيين پيشايند ها و پيامدهاي استقرار تحول ديجيتال در سازمان (مورد مطالعه:شركت ايريسا)

Determining the Antecedents an‎d Consequences of Digital Transformation Implementation in Organization (The Case Of Study: IRISA Company)

مديريت

Abstract The developments an‎d advancements in the world of digital technologies have compelled organizations to modernize their businesses an‎d align themselves with the needs of the new era before they, like some former economic superpowers, collapse under the pressure of these changes. In organizational environments, change is recognized as a comprehensive process that guides the organization toward new paths an‎d elevates it to a higher level of efficiency. One of the significant aspects of these changes is digital transformation. In general, digital transformation refers to the integration of digital technologies into all aspects of business. This integration leads to fundamental changes in the way organizations operate an‎d how they deliver value to customers. In this regard, the present study was conducted at Irisa Company in Isfahan with the aim of identifying the antecedents of implementing digital transformation an‎d examining its consequences. This research is applied in terms of purpose an‎d qualitative in nature. To collect the data, semi-structured interviews were used. The sampling was carried out through a purposeful judgmental method, an‎d a total of 14 participants (12 managers an‎d supervisors from Irisa Company in Isfahan an‎d 2 academic experts in the field of management from the University of Isfahan) were selec‎ted as the sample. The data obtained from the interviews were analyzed using the thematic analysis method an‎d a three-stage coding process (open, axial, an‎d selec‎tive coding). To examine the validity of the research, Lincoln an‎d Guba’s method was used, an‎d its reliability was confirmed through the test-retest method. The results of the study indicate that the antecedents an‎d consequences of implementing digital transformation can be classified into three levels: individual, organizational, an‎d environmental. The findings of this study can assist managers an‎d organizational decision-makers in developing a better understan‎ding of the antecedents an‎d consequences of implementing digital transformation, enabling them to adopt more appropriate strategies for planning an‎d executing this process an‎d improving organizational performance. Moreover, the results can serve as a scientific basis for researchers an‎d scholars in the fields of management an‎d information technology to develop frameworks, models, an‎d future studies related to digital transformation. Keywords: Digital, Transformation, Digital Transformation, Industry 4.0

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