عوامل موثر در جذب سرمايه‌گذاري خارجي در توسعه باشگاه‌هاي ورزشي (مورد مطالعه: باشگاه‌هاي حرفه‌اي فوتبال)

Foreign investment is known as one of the important sources of financing in the development of infrastructure an‎d the improvement of the performance of sports clubs. The overall objective of the present study is to identify an‎d analyze the factors affecting the attraction of foreign investment in the development of professional football clubs in Iran. The research method (mixed) was qualitative an‎d quantitative with a content analysis approach an‎d semi-structured interviews with experts in the field of sports economics, stock market, an‎d football club managers an‎d football club experts. Data analysis was performed using primary an‎d secondary coding, an‎d then the relationships between the factors were explained using the ISM method. Next, using Amos analysis, the key influential factors were ranked. The results showed that five factors, including economic, legal, managerial, infrastructural, an‎d sociocultural factors, play an effective role in attracting foreign investors. The most important influential factors were economic stability, legal transparency, corporate governance, the possibility of capital return, an‎d improving the international image of the clubs. Also, the presented structural model showed that economic an‎d legal factors have the greatest influence an‎d cultural factors have the greatest dependence. The findings of this study can help policymakers, sports managers, an‎d investors in making strategic decisions an‎d developing effective programs to attract international investments in the countryʹs sports.

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