چكيده لاتين
The formation and growth of start-up businesses in any field is considered as one of the opportunities for development, and this issue in sports can lead to achieving the expected results of the countries in the desired sports fields; Therefore, the current research was carried out with the aim of designing a model for the formation and growth of new football sports businesses in Iraq. The research method was of a mixed type with an exploratory nature. In the qualitative part, which was carried out using Glazerʹs approach, the statistical community was formed by experts and activists in the field of start-up businesses, who were selected in a targeted manner. In this section, theoretical saturation was achieved after 15 interviews. Structural equation modeling was used in the quantitative part, and the statistical community in this part included all active players in the field of new sports businesses in Iraq. In this section, the respondents were selected in the accessible way, and finally the data from 208 questionnaires were analyzed. Based on the results obtained, the final model consists of the ecosystem for the formation and growth of start-up businesses (communications, organizational support, legal infrastructure, resources and culture), strategies (support, human resource management and networking). ) and the results (growth of sports economy and growth of football) were formed. The results show that the formation and growth of start-up businesses in a sport depends not only on the effective performance of factors related to that sport in particular, but also sports in general, the role of scientific societies or Non-sports organizations are undeniable in this field.
