چكيده لاتين
The purpose of this research was to design a geomarketing model based on sports tourism infrastructure. The qualitative research method was based on the data approach of the Strauss and Corbin Foundation (1997). The participants included professors and specialists in the field of marketing (2 people), tourism and geography (3 people) 4 people), the experts of the General Directorate of Sports and Youth (3 people) were. The research tool was a semi-structured interview. Validation was done using the alignment approach. To achieve this purpose, several types of alignment include the use of multiple sources for data (the presence of different groups as participants) and peer review (2 people code transition) was done. All data were analyzed and checked using Max Kyuda software version 2020. The final model of this research was organized in 5 main axes: 1- Causal conditions (laws and politics, technology, social, economic, political, technological conditions), 2- Background conditions (needs and interests of tourists, market analysis, related factors with tourism agencies, geographic factors, tourism policy and governance, tourism factors) 3- intervening factors (government organization, private organization) 4- strategies (research and development, interaction and participation in infrastructure development, technology development, dissemination and promotion, training and empowering the trustees, updating geographic information) 5- Consequences (negative economic consequences, positive socio-cultural consequences, positive environmental consequences, positive economic consequences, negative environmental consequences). The results of this research show that for the development of geomarketing in Causal and contextual factors must be provided for sports tourism industry. In addition, strategies such as research and development, interaction and participation, infrastructure development, technology development and dissemination and promotion should be carried out with the cooperation and interaction of institutions, organizations and the private sector in order to benefit from its achievements. The development of geomarketing in the sports tourism industry can lead to positive consequences in economic, socio-cultural and environmental dimensions. Finally, it is suggested that future research should be carried out in a wider geographical area (in terms of participants).
