چكيده لاتين
Nowadays, the vast effects of the tourism industry on the all-round growth and development of the destination places have prompted the managers of this sector to take measures to improve this sector as much as possible. In this direction, nothing can help the managers of this department as much as a clear vision and correct analyzes in accordance with the current situation. In this regard, using indicators that have high reliability can be very helpful. Therefore, the current research aims to provide appropriate strategies in order to realize the prosperity of urban tourism in the city of Isfahan. In the next step, using the fitted model, the degree of enjoyment and the effect of urban tourism prosperity indicators on the tourism prosperity of 15 districts of Isfahan city have been explained. Finally, the spatial analysis of the indicators of tourism flourishing in relation to tourism services and attractions was done. The current type of research is applied-developmental and exploratory, and the research method is descriptive-analytical. A combination of descriptive-analytical and survey methods has been used in different phases of the research. In this research, in addition to using Spss software, Smart-PLS3 software was also used to perform statistical analysis. Arc GIS10 software is also used for spatial analysis. The results of the research show that economic, socio-cultural, infrastructural, sustainability and institutional aspects constitute the urban tourism prosperity model. On the other hand, districts 11, 14, and 15 of Isfahan city are in unfavorable conditions in terms of urban tourism flourishing indicators, and districts 3, 8, 5, and 3 have favorable conditions in this regard. Also, the correlation between the existence of attractions and services related to the tourism sector with the prosperity of this sector was confirmed. Finally, in this research, SWOT model was used to formulate strategies, and SWOT and AHP were used to quantify this method. The results show that the strategies are WT (37/52), WO (37/37), SO (37/29) and ST (35/49) respectively; Therefore, the best strategy is the WT strategy. In other words, regarding the prosperity of urban tourism, the strategy of Isfahan city should be defensive (WT).
