22767

MAN2 965

كارشناسي ارشد

مديريت بازرگاني

علوم اداري و اقتصاد

شهريور ماه 1402

95ص.

علي صنايعي

آذرنوش انصاري

عملكرد صادراتي , مديريت برند استراتژيك , پويايي , روابط بين شركتي و شدت رقابت

1401/05/31

فرزانه عزيزي

export performance , strategic brand management , dynamism , B2B relationship and competition intensity

Analysis of the dynamic role of business relations on strategic brand management and export performance with the moderating role of inter-company relations and intensity of competition (case study: factories and stone export companies of Isfahan province)