20318

MAN2 901

كارشناسي ارشد

مديريت بازرگاني گرايش بازاريابي

علوم اداري و اقتصاد گروه مديريت

شهريورماه 1400

89ص.

علي كاظمي

صرفه‌جويي در زمان و هزينه , تجربه قبلي خريد , نگرش مشتري , رضايت مشتري , خريد آنلاين , همسفر شهرضا

1400/09/09

صديقه رمضاني

time and cost savings , prior shopping experience , customer attitude , customer satisfaction , online shopping , shahreza

Master Thesis in Business Administration, majoring in Marketing thesis title Investigating the effect of time and cost saving tendencies and face-to-face shopping experiences on the desire to buy bus tickets online with the mediating role of customer attitude and customer satisfaction Case study (Shahreza city travel company)