17389

MAN2 809

كارشناسي ارشد

رﺷﺘﻪ ﻣﺪﯾﺮﯾﺖ - گرايش بازاريابي

دانشكده علوم اداري و اقتصاد، گروه مديريت

دي ماه 1397

۱۸۴ ص.

مجيد محمدشفيعي

الگوبرداري رقابتي , توسعه صادرات , سهم بازار , تصوير برند , رقابت‌پذيري , بازارگرايي

1397/12/15

سمانه گوهري

Competitive Benchmarking , Export Development , Competitiveness , Brand Image , Market share , Market Orientation

Evaluating Competitive Benchmarking Maturity in Oil Refining Companies and its Impact on Export Development and Market Share with the Mediating Role of Brand Image and Competitiveness and the Moderator role of Market Orientation