12632

MAN2 582

كارشناسي ارشد

مديريت گرايش MBA

دانشكده علوم اداري و اقتصاد، گروه مديريت

بهمن1393

125ص

حسين رضايي دولت آبادي

كارآفريني گرايي , استراتژي رقابتي , عملكرد , مزيت رقابتي پايدار , بازارگرايي

1394/02/09

اعظم قديري

Entrepreneurial Orientation , Competitive Strategies , Performance , Sustainable Competitive Advantage , Market Orientation

Analysis of the impact of entrepreneurial orientation and competitive strategy on market orientation to improve performance and create a sustainable competitive advantage (Case study: automotive parts manufacturing companies Isfahan)