RecordNumber

97699

Title

Marketing

Author Statement

Roger A. Kerin ... [et al.]

Edition

8th ed

Publication

New York : McGraw-Hill/Irwin

Publication Year

c2006

Collation

xlvi, 733 p. : col. ill., col. maps

Series

McGraw-Hill/Irwin series in marketing

Bibliography

Includes bibliographical references and indexes

Subject

Marketing

ADDED ENTRIES

AU Kerin, Roger A.

Main Class

658

Sub Class

.8

Cutter no

M345

Date

2006

ISBN

0073080152

واردكننده اطلاعات

ربابه صمدي علي نيا