RecordNumber

97694

Author

Larreche, Jean-Claude

Title

MARKSTRAT3 : the strategic marketing simulation

Author Statement

Jean - Claude Larreche , Hubert Gatignon

Publication

Cincinnati, Ohio : South-Western College Pub.

Publication Year

c1998

Collation

xiii, 210 p. : ill., tables

Notes

Version 3 of the MARKSTRAT simulation software

Index

Includes index

Subject

Marketing -- Computer simulation , Management games

ADDED ENTRIES

AU : Gatignon, Hubert , TI : The strategic marketing simulation , TI : MARKSTART 3

Main Class

658

Sub Class

.802

Cutter no

L333m

ISBN

0-538-88089-9

واردكننده اطلاعات

شيرين السادات خليفه سلطاني