-
RecordNumber
97694
-
Author
Larreche, Jean-Claude
-
Title
MARKSTRAT3 : the strategic marketing simulation
-
Author Statement
Jean - Claude Larreche , Hubert Gatignon
-
Publication
Cincinnati, Ohio : South-Western College Pub.
-
Publication Year
c1998
-
Collation
xiii, 210 p. : ill., tables
-
Notes
Version 3 of the MARKSTRAT simulation software
-
Index
Includes index
-
Subject
Marketing -- Computer simulation , Management games
-
ADDED ENTRIES
AU : Gatignon, Hubert , TI : The strategic marketing simulation , TI : MARKSTART 3
-
Main Class
658
-
Sub Class
.802
-
Cutter no
L333m
-
ISBN
0-538-88089-9
-
واردكننده اطلاعات
شيرين السادات خليفه سلطاني
-
Link To Document :
