-
RecordNumber
97690
-
Author
Belch, George E. (George Edward)
-
Birth-Death
1951-
-
Title
Advertising and promotion : an integrated marketing communications perspective
-
Author Statement
George E. Belch , Michael A. Belch
-
Edition
7th ed
-
Publication
Boston : McGraw-Hill Irwin
-
Publication Year
c2007
-
Collation
xxvi, 820 p. : ill. (col.)
-
Index
Includes indexes
-
Bibliography
p. 763- 789
-
Subject
Advertising , Sales promotion , Communication in marketing
-
ADDED ENTRIES
AU : Belch, Michael A.
-
Main Class
659
-
Sub Class
.1
-
Cutter no
B427a
-
Date
2007
-
ISBN
13-978-0-07-110589-7
-
واردكننده اطلاعات
شيرين السادات خليفه سلطاني
-
Link To Document :
