RecordNumber

97690

Author

Belch, George E. (George Edward)

Birth-Death

1951-

Title

Advertising and promotion : an integrated marketing communications perspective

Author Statement

George E. Belch , Michael A. Belch

Edition

7th ed

Publication

Boston : McGraw-Hill Irwin

Publication Year

c2007

Collation

xxvi, 820 p. : ill. (col.)

Index

Includes indexes

Bibliography

p. 763- 789

Subject

Advertising , Sales promotion , Communication in marketing

ADDED ENTRIES

AU : Belch, Michael A.

Main Class

659

Sub Class

.1

Cutter no

B427a

Date

2007

ISBN

13-978-0-07-110589-7

واردكننده اطلاعات

شيرين السادات خليفه سلطاني