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RecordNumber
97681
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Author
Zeithaml, Valarie A.
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Title
Services marketing : integrating customer focus across the firm
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Author Statement
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
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Edition
4th ed
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Publication
Boston : McGraw-Hill/Irwin
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Publication Year
c2006
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Collation
xxvii, 708 p. : ill., map
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Subject
Service industries -- Marketing , Customer services , Marketing
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ADDED ENTRIES
AU Bitner, Mary Jo , AU Gremler, Dwayne D.
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Main Class
658
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Sub Class
.8
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Cutter no
Z48s
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Date
2006
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ISBN
0072961945
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واردكننده اطلاعات
ربابه صمدي علي نيا
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Link To Document :
