RecordNumber :
97681
Author :
Zeithaml, Valarie A.
Title :
Services marketing : integrating customer focus across the firm
Author Statement :
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Edition :
4th ed
Publication :
Boston : McGraw-Hill/Irwin
Publication Year :
c2006
Collation :
xxvii, 708 p. : ill., map
Subject :
Service industries -- Marketing , Customer services , Marketing
ADDED ENTRIES :
AU Bitner, Mary Jo , AU Gremler, Dwayne D.
Main Class :
658
Sub Class :
.8
Cutter no :
Z48s
Date :
2006
ISBN :
0072961945
واردكننده اطلاعات :
ربابه صمدي علي نيا
Link To Document :

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