RecordNumber

97681

Author

Zeithaml, Valarie A.

Title

Services marketing : integrating customer focus across the firm

Author Statement

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Edition

4th ed

Publication

Boston : McGraw-Hill/Irwin

Publication Year

c2006

Collation

xxvii, 708 p. : ill., map

Subject

Service industries -- Marketing , Customer services , Marketing

ADDED ENTRIES

AU Bitner, Mary Jo , AU Gremler, Dwayne D.

Main Class

658

Sub Class

.8

Cutter no

Z48s

Date

2006

ISBN

0072961945

واردكننده اطلاعات

ربابه صمدي علي نيا