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RecordNumber
97667
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Author
Keller, Kevin Lane, 1956-
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Title
Strategic brand management : building, measuring, and managing brand equity
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Author Statement
Kevin Lane Keller
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Edition
2nd ed
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Publication
Upper Saddle River, N.J. : Prentice Hall
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Publication Year
c2003
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Collation
xxvii, 788 p. : ill. ; 24 cm
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Bibliography
Includes bibliographical references and index
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Subject
Brand name products -- Management
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Main Class
658
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Sub Class
.827
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Cutter no
K291s
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Date
2003
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واردكننده اطلاعات
ربابه صمدي علي نيا
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Link To Document :
