Keller, Kevin Lane, 1956-

Title

Strategic brand management : building, measuring, and managing brand equity

Name: Strategic brand management : building, measuring, and managing brand equity
Author: Keller, Kevin Lane, 1956-

Author Statement

Kevin Lane Keller

Edition

2nd ed

Publication

Upper Saddle River, N.J. : Prentice Hall

Publication Year

c2003

Collation

xxvii, 788 p. : ill. ; 24 cm

Bibliography

Includes bibliographical references and index

Subject

Main Class

658

Sub Class

.827

Cutter no

K291s

Date

2003

واردكننده اطلاعات

ربابه صمدي علي نيا

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