Marketing management : analysis, planning, implementation, and control

RecordNumber
96616
Author
Kotler, Philip
Title
Marketing management : analysis, planning, implementation, and control
Author Statement
Philip Kotler
Edition
3rd ed
Publication
Englewood Cliffs, N.J. : Prentice-Hall
Publication Year
c1976
Collation
xi, 529p. : ill.
Bibliography
Includes bibliographical references and indexes
Subject
Marketing -- Management
Main Class
658
Sub Class
.8
Cutter no
K87m
Date
1976
واردكننده اطلاعات
ربابه صمدي علي نيا
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Kotler, Philip