RecordNumber

95205

Author

Kotabe, Masaaki

Title

Global marketing management

Author Statement

Masaaki Kotabe, Kristiaan Helsen

Publication

New York : Wiley

Publication Year

c1998

Collation

xxi, 24, 711 p. : ill.(some col.), diagrs, tables, col. maps

Notes

Update 2000

Bibliography

Includes bibliographical references an​d indexes

Subject

Export marketing - Management , International business enterprises - Management

ADDED ENTRIES

AU Helsen, Kristiaan , TI

Main Class

658

Sub Class

.848

Cutter no

K87g

ISBN

99236705

واردكننده اطلاعات

شيرين السادات خليفه سلطاني