-
RecordNumber
95205
-
Author
Kotabe, Masaaki
-
Title
Global marketing management
-
Author Statement
Masaaki Kotabe, Kristiaan Helsen
-
Publication
New York : Wiley
-
Publication Year
c1998
-
Collation
xxi, 24, 711 p. : ill.(some col.), diagrs, tables, col. maps
-
Notes
Update 2000
-
Bibliography
Includes bibliographical references and indexes
-
Subject
Export marketing - Management , International business enterprises - Management
-
ADDED ENTRIES
AU Helsen, Kristiaan , TI
-
Main Class
658
-
Sub Class
.848
-
Cutter no
K87g
-
ISBN
99236705
-
واردكننده اطلاعات
شيرين السادات خليفه سلطاني
-
Link To Document :
