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RecordNumber
92989
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Title
Marketing management : a cultural perspective
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Editor
edited by Lisa Penaloza, Nil Toulouse, Luca M. Visconti
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Publication
Abingdon, Oxon :Routledge
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Publication Year
c2012
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Collation
xxxviii, 540 p. : ill.
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Bibliography
Includes bibliographical references and index
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Subject
Marketing-Management- Cross-cultural studies , Export marketing-Cross-cultural studies , Marketing-Cross-cultural studies
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ADDED ENTRIES
AU Penaloza, Lisa
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Main Class
658.
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Sub Class
8
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Cutter no
M345
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واردكننده اطلاعات
شيرين السادات خليفه سلطاني
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Link To Document :
