RecordNumber
92989
Title
Marketing management : a cultural perspective
Editor
edited by Lisa Penaloza, Nil Toulouse, Luca M. Visconti
Publication
Abingdon, Oxon :Routledge
Publication Year
c2012
Collation
xxxviii, 540 p. : ill.
Bibliography
Includes bibliographical references and index
Subject
Marketing-Management- Cross-cultural studies , Export marketing-Cross-cultural studies , Marketing-Cross-cultural studies
ADDED ENTRIES
AU Penaloza, Lisa
Main Class
658.
Sub Class
8
Cutter no
M345
واردكننده اطلاعات
شيرين السادات خليفه سلطاني