-
RecordNumber
92970
-
Author
Belch, George E. (George Edward)1951-
-
Title
Advertising and promotion : an integrated marketing communications perspective
-
Author Statement
George E. Belch & Michael A. Belch.
-
Edition
4th ed
-
Publication
Boston, Mass : Irwin/McGraw-Hill
-
Publication Year
c1998
-
Collation
xxii, 762 p. : ill. ; 29 cm
-
Series
Irwin/McGraw-Hill series in marketing
-
Notes
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. , Includes bibliographical references (p. 725-743) and indexes.
-
Subject
Advertising. , Sales promotion. , Communication in marketing.
-
ADDED ENTRIES
Belch, Michael A. , Belch, George E.
-
Main Class
659.
-
Sub Class
1
-
Cutter no
B427a
-
Date
1998
-
واردكننده اطلاعات
ربابه صمدي علي نيا
-
Link To Document :
