Consumer behavior knowledge for effective sports and event marketing

Author Statement

edited by Lynn R. Kahle, Angeline G. Close.

Publication

New York : Psychology Press

Publication Year

2011

Collation

xxxiv, 314p

Subject

Consumer behavior , Sports- Marketing , Special events- Marketing , Communication in marketing

ADDED ENTRIES

AU Kahle, Lynn R , AU Close, Angeline

Main Class

796.

Sub Class

0698

Cutter no

C758

واردكننده اطلاعات

ربابه صمدي علي نيا

Link To Document