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RecordNumber
92726
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Title
Consumer behavior knowledge for effective sports and event marketing
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Author Statement
edited by Lynn R. Kahle, Angeline G. Close.
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Publication
New York : Psychology Press
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Publication Year
2011
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Collation
xxxiv, 314p
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Subject
Consumer behavior , Sports- Marketing , Special events- Marketing , Communication in marketing
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ADDED ENTRIES
AU Kahle, Lynn R , AU Close, Angeline
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Main Class
796.
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Sub Class
0698
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Cutter no
C758
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واردكننده اطلاعات
ربابه صمدي علي نيا
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Link To Document :
