RecordNumber

92043

Author

Fennis, Bob Michael, 1968-

Title

The psychology of advertising

Author Statement

Bob M. Fennis, Wolfgang Stroebe

Publication

Hove, East Sussex : Psychology press

Publication Year

c2010

Collation

xi, 331p.: ill., diagrs.

Bibliography

Includes bibliographical references and indexes

Subject

Advertising-Psychological aspects , Consumers-Attitudes

ADDED ENTRIES

AU Stroebe, Wolfgang

Main Class

659.

Sub Class

1019

Cutter no

F337

واردكننده اطلاعات

شيرين السادات خليفه سلطاني