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RecordNumber
92043
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Author
Fennis, Bob Michael, 1968-
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Title
The psychology of advertising
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Author Statement
Bob M. Fennis, Wolfgang Stroebe
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Publication
Hove, East Sussex : Psychology press
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Publication Year
c2010
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Collation
xi, 331p.: ill., diagrs.
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Bibliography
Includes bibliographical references and indexes
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Subject
Advertising-Psychological aspects , Consumers-Attitudes
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ADDED ENTRIES
AU Stroebe, Wolfgang
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Main Class
659.
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Sub Class
1019
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Cutter no
F337
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واردكننده اطلاعات
شيرين السادات خليفه سلطاني
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Link To Document :
