Neuromarketing : exploring the brain of the consumer

RecordNumber
91412
Author
Zurawicki, Leon
Title
Neuromarketing : exploring the brain of the consumer
Author Statement
Leon Zurawicki
Publication
Springer
Publication Year
2010
Collation
xx, 273 p. ill. 24 cm
Notes
Includes bibliographical references and index
Subject
Neuromarketing , Consumer behavior , Marketing - Psychological aspects , Neuromarketing
Main Class
658.
Sub Class
8342
Cutter no
Z964n
واردكننده اطلاعات
ربابه صمدي علي نيا
Link To Document :
https://lib.ui.ac.ir/dL/search/default.aspx?Term=91412&Field=0&DTC=2

Zurawicki, Leon