RecordNumber
91412
Author
Zurawicki, Leon
Title
Neuromarketing : exploring the brain of the consumer
Author Statement
Leon Zurawicki
Publication
Springer
Publication Year
2010
Collation
xx, 273 p. ill. 24 cm
Notes
Includes bibliographical references and index
Subject
Neuromarketing , Consumer behavior , Marketing - Psychological aspects , Neuromarketing
Main Class
658.
Sub Class
8342
Cutter no
Z964n
واردكننده اطلاعات
ربابه صمدي علي نيا