RecordNumber

90614

Author

Riesenbeck, Hajo

Title

Power brands: measuring, making and managing brand success

Author Statement

Hajo Riesenbeck and Jesko Perrey

Edition

2nd rev. and enhanced ed

Publication

Wiley- VCH

Publication Year

c2009

Collation

xviii, 348p.: ill. (chiefly col.), diagrs.

Bibliography

Includes bibliographical references and index

Subject

Brand name products

ADDED ENTRIES

Perrey, Jesko ,

Main Class

658.

Sub Class

827

Cutter no

R561p

Date

2009

واردكننده اطلاعات

شيرين السادات خليفه سلطاني