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RecordNumber
90614
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Author
Riesenbeck, Hajo
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Title
Power brands: measuring, making and managing brand success
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Author Statement
Hajo Riesenbeck and Jesko Perrey
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Edition
2nd rev. and enhanced ed
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Publication
Wiley- VCH
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Publication Year
c2009
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Collation
xviii, 348p.: ill. (chiefly col.), diagrs.
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Bibliography
Includes bibliographical references and index
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Subject
Brand name products
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ADDED ENTRIES
Perrey, Jesko ,
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Main Class
658.
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Sub Class
827
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Cutter no
R561p
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Date
2009
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واردكننده اطلاعات
شيرين السادات خليفه سلطاني
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Link To Document :