RecordNumber

86639

Author

Dahln, Micael

Title

Marketing communications : a brand narrative approach

Author Statement

Micael Dahlen, Fredrik Lange, Terry Smith

Publication

Wiley

Publication Year

c2010

Collation

xxii, 584p. :ill (som col)

Notes

Includes bibliographical references and index

Subject

Communication in marketing. , Branding (Marketing)

ADDED ENTRIES

Lange, Fredrik ,

Main Class

658.

Sub Class

802

Cutter no

D131m

واردكننده اطلاعات

ربابه صمدي علي نيا