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RecordNumber
86639
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Author
Dahln, Micael
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Title
Marketing communications : a brand narrative approach
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Author Statement
Micael Dahlen, Fredrik Lange, Terry Smith
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Publication
Wiley
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Publication Year
c2010
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Collation
xxii, 584p. :ill (som col)
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Notes
Includes bibliographical references and index
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Subject
Communication in marketing. , Branding (Marketing)
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ADDED ENTRIES
Lange, Fredrik ,
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Main Class
658.
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Sub Class
802
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Cutter no
D131m
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واردكننده اطلاعات
ربابه صمدي علي نيا
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Link To Document :
