Brand management : strategy, measurement and yield analysis

RecordNumber
85977
Author
Rajagopal, 1957-
Title
Brand management : strategy, measurement and yield analysis
Author Statement
Rajagopal
Publication
Nova Science Publishers
Publication Year
c2007
Collation
xiii, 301 p. ill.
Bibliography
Includes bibliographical references and index
Subject
Product management
Main Class
658.
Sub Class
827
Cutter no
R161b
Date
2007
واردكننده اطلاعات
ربابه صمدي علي نيا
Link To Document :
https://lib.ui.ac.ir/dL/search/default.aspx?Term=85977&Field=0&DTC=2

Rajagopal, 1957-