RecordNumber

85977

Author

Rajagopal, 1957-

Title

Brand management : strategy, measurement and yield analysis

Author Statement

Rajagopal

Publication

Nova Science Publishers

Publication Year

c2007

Collation

xiii, 301 p. ill.

Bibliography

Includes bibliographical references and index

Subject

Product management

Main Class

658.

Sub Class

827

Cutter no

R161b

Date

2007

واردكننده اطلاعات

ربابه صمدي علي نيا