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RecordNumber
85837
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Author
Cravens, David W
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Title
Strategic marketing management cases
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Author Statement
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
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Edition
7th ed
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Publication
McGraw-Hill
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Publication Year
c2002
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Collation
xvi, 685 p. ill. 26 cm. +1 computer disc (4 3/4 in.)
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Series
The Irwin/McGraw-Hill series in marketing
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Bibliography
Includes bibliographical references and index
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Subject
Marketing
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ADDED ENTRIES
Lamb, Charles W ,
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Main Class
658.
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Sub Class
802
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Cutter no
C898s
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Date
2002
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واردكننده اطلاعات
ربابه صمدي علي نيا
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Link To Document :
