RecordNumber

85837

Author

Cravens, David W

Title

Strategic marketing management cases

Author Statement

David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

Edition

7th ed

Publication

McGraw-Hill

Publication Year

c2002

Collation

xvi, 685 p. ill. 26 cm. +1 computer disc (4 3/4 in.)

Series

The Irwin/McGraw-Hill series in marketing

Bibliography

Includes bibliographical references and index

Subject

Marketing

ADDED ENTRIES

Lamb, Charles W ,

Main Class

658.

Sub Class

802

Cutter no

C898s

Date

2002

واردكننده اطلاعات

ربابه صمدي علي نيا