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RecordNumber
85509
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Author
Heding, Tilde
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Title
Brand management : research, theory and practice
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Author Statement
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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Publication
Routledge
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Publication Year
2009
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Collation
xviii, 267 p. ill.
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Notes
Includes bibliographical references and indexes
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Subject
Brand name products , Branding (Marketing)
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ADDED ENTRIES
Knudtzen, Charlotte F ,
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Main Class
658.
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Sub Class
827
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Cutter no
H454b
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Date
2009
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واردكننده اطلاعات
ربابه صمدي علي نيا
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Link To Document :