• RecordNumber
    85509
  • Author

    Heding, Tilde

  • Title

    Brand management : research, theory and practice

  • Author Statement
    Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
  • Publication
    Routledge
  • Publication Year
    2009
  • Collation
    xviii, 267 p. ill.
  • Notes
    Includes bibliographical references and indexes
  • Subject

    Brand name products , Branding (Marketing)

  • ADDED ENTRIES
    Knudtzen, Charlotte F ,
  • Main Class
    658.
  • Sub Class
    827
  • Cutter no
    H454b
  • Date
    2009
  • واردكننده اطلاعات
    ربابه صمدي علي نيا
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=85509&Field=0&DTC=2