Mullins, John W. (John Walker)

Title

Marketing management : a strategic decision-making approach

Name: Marketing management : a strategic decision-making approach
Author: Mullins, John W. (John Walker)

Author Statement

John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

Edition

6th ed

Publication

McGraw-Hill; Irwin

Publication Year

c2008

Collation

xxii, 533 p. : ill

Index

Includes index

Subject

ADDED ENTRIES

Walker, Orville C.

Main Class

658

Sub Class

Cutter no

M959m

Date

2008

وارد كنندة اطلاعات

ali^d2008/12/07 09:55:57

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