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RecordNumber
83925
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Author
Mullins, John W. (John Walker)
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Title
Marketing management : a strategic decision-making approach
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Author Statement
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
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Edition
6th ed
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Publication
McGraw-Hill; Irwin
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Publication Year
c2008
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Collation
xxii, 533 p. : ill
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Index
Includes index
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Subject
Marketing- Management
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ADDED ENTRIES
Walker, Orville C.
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Main Class
658
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Sub Class
.8
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Cutter no
M959m
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Date
2008
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وارد كنندة اطلاعات
ali^d2008/12/07 09:55:57
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Link To Document :
