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RecordNumber
83897
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Author
Daymon, Christine, 1952-
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Title
Qualitative research methods in public relations and marketing communications
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Author Statement
Christine Daymon and Immy Holloway
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Publication
Routledge
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Publication Year
c2002
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Collation
viii, 293 p. : ill
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Index
Includes index
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Bibliography
Bibliography : p. [275]-284
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Subject
Corporations- Public relations- Research- Methodology , Public relations- Research- Methodology , Marketing research- Methodology , Qualitative research
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ADDED ENTRIES
Holloway, Immy
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Main Class
659
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Sub Class
.2072
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Cutter no
D275q
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وارد كنندة اطلاعات
ali^d2008/12/03 14:36:17
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Link To Document :
