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RecordNumber
83115
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Title
Services marketing : integrating customer focus across the firm
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Author Statement
Alan Wilson ...[et al.]
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Edition
First European ed
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Publication
McGraw-Hill
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Publication Year
c2008
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Collation
xxiii, 623 p. : ill
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Bibliography
Includes Index and bibliographies
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Subject
Service industries- Marketing , Customer services , Marketing
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ADDED ENTRIES
Bitner, Mary Jo.
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Main Class
658
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Sub Class
.8
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Cutter no
S491
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Date
2008
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وارد كنندة اطلاعات
fazel^d2008/06/14 14:10:51
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Link To Document :
