Services marketing : integrating customer focus across the firm

Author Statement

Alan Wilson ...[et al.]

Edition

First European ed

Publication

McGraw-Hill

Publication Year

c2008

Collation

xxiii, 623 p. : ill

Bibliography

Includes Index and bibliographies

Subject

Service industries- Marketing , Customer services , Marketing

ADDED ENTRIES

Bitner, Mary Jo.

Main Class

658

Sub Class

Cutter no

S491

Date

2008

وارد كنندة اطلاعات

fazel^d2008/06/14 14:10:51

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