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RecordNumber
82046
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Author
Kumar, V., 1957-
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Title
Customer relationship management : a database approach
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Author Statement
V. Kumar, Werner J. Reinartz
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Publication
Wiley
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Publication Year
c2006
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Collation
xxiv, 323 p. : ill
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Bibliography
Includes bibliographies
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Subject
Customer relations- Management , Customer relations- Data processing
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ADDED ENTRIES
Reinartz, Werner J.
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Main Class
658
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Sub Class
.812
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Cutter no
K96c
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وارد كنندة اطلاعات
fazel^d2007/12/31 07:37:57
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Link To Document :
