RecordNumber
82046
Author
Kumar, V., 1957-
Title
Customer relationship management : a database approach
Author Statement
V. Kumar, Werner J. Reinartz
Publication
Wiley
Publication Year
c2006
Collation
xxiv, 323 p. : ill
Bibliography
Includes bibliographies
Subject
Customer relations- Management , Customer relations- Data processing
ADDED ENTRIES
Reinartz, Werner J.
Main Class
658
Sub Class
.812
Cutter no
K96c
وارد كنندة اطلاعات
fazel^d2007/12/31 07:37:57