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RecordNumber
81480
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Author
Kotler, Philip
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Title
B2B brand management
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Author Statement
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
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Publication
Springer
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Publication Year
2006
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Collation
xvi, 357 p. : ill
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Bibliography
Bibliography : p. [331]- 342
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Subject
Brand name products- Management , Brand name products- Case studies
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ADDED ENTRIES
Pfoertsch, Waldemar
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Main Class
658
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Sub Class
.827
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Cutter no
K87b
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وارد كنندة اطلاعات
fazel^d2007/10/09 13:42:36
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Link To Document :
