• RecordNumber
    81480
  • Author

    Kotler, Philip

  • Title

    B2B brand management

  • Author Statement
    Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
  • Publication
    Springer
  • Publication Year
    2006
  • Collation
    xvi, 357 p. : ill
  • Bibliography
    Bibliography : p. [331]- 342
  • Subject

    Brand name products- Management , Brand name products- Case studies

  • ADDED ENTRIES
    Pfoertsch, Waldemar
  • Main Class
    658
  • Sub Class
    .827
  • Cutter no
    K87b
  • وارد كنندة اطلاعات
    fazel^d2007/10/09 13:42:36
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=81480&Field=0&DTC=2