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RecordNumber
80896
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Author
McDaniel, Carl
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Title
Marketing essentials
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Author Statement
Carl McDaniel , Charles W. Lamb , Joseph F. Hair
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Edition
5th ed
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Publication
Thomson/ South- Western
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Publication Year
c2007
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Collation
xxiii, 544p.: ill (col.), diagrs, tables
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Notes
Main entry in previous editions is: Lamb, Charles W. Essentials of marketing
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Bibliography
Includes bibliographies
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Subject
Marketing , Marketing- Management
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ADDED ENTRIES
Lamb, Charles W , Lamb, Charles W. Essentials of marketing
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Main Class
658
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Sub Class
.8
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Cutter no
M134m
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Date
2007
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وارد كنندة اطلاعات
soltani^d2007/07/25 09:29:54
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Link To Document :
