• RecordNumber
    80896
  • Author

    McDaniel, Carl

  • Title

    Marketing essentials

  • Author Statement
    Carl McDaniel , Charles W. Lamb , Joseph F. Hair
  • Edition
    5th ed
  • Publication
    Thomson/ South- Western
  • Publication Year
    c2007
  • Collation
    xxiii, 544p.: ill (col.), diagrs, tables
  • Notes
    Main entry in previous editions is: Lamb, Charles W. Essentials of marketing
  • Bibliography
    Includes bibliographies
  • Subject

    Marketing , Marketing- Management

  • ADDED ENTRIES
    Lamb, Charles W , Lamb, Charles W. Essentials of marketing
  • Main Class
    658
  • Sub Class
    .8
  • Cutter no
    M134m
  • Date
    2007
  • وارد كنندة اطلاعات
    soltani^d2007/07/25 09:29:54
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=80896&Field=0&DTC=2