• RecordNumber
    80763
  • Author

    West, Douglas C.

  • Title

    Strategic marketing : creating competitive advantage

  • Author Statement
    Douglas West, John Ford, Essam Ibrahim
  • Publication
    Oxford University
  • Publication Year
    c2006
  • Collation
    xxv, 517 p. : ill, diagrs, tables
  • Bibliography
    Includes bibliographies
  • Subject

    Marketing- Decision making , Marketing- Management

  • ADDED ENTRIES
    Ford, John B. (John Battice), 1949-
  • Main Class
    658
  • Sub Class
    .8101
  • Cutter no
    W517s
  • وارد كنندة اطلاعات
    fazel^d2007/07/18 10:53:26
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=80763&Field=0&DTC=2