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RecordNumber
80763
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Author
West, Douglas C.
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Title
Strategic marketing : creating competitive advantage
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Author Statement
Douglas West, John Ford, Essam Ibrahim
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Publication
Oxford University
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Publication Year
c2006
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Collation
xxv, 517 p. : ill, diagrs, tables
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Bibliography
Includes bibliographies
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Subject
Marketing- Decision making , Marketing- Management
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ADDED ENTRIES
Ford, John B. (John Battice), 1949-
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Main Class
658
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Sub Class
.8101
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Cutter no
W517s
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وارد كنندة اطلاعات
fazel^d2007/07/18 10:53:26
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Link To Document :
