RecordNumber

80521

Author

Levitt, Theodore, 1925-

Title

Ted Levitt on marketing

Publication

Harvard Business School

Publication Year

c2006

Collation

viii, 226 p. : ill, diagrs, tables

Series

A Harvard business review paperback

Bibliography

Includes bibliographies

Subject

Marketing

Main Class

658

Sub Class

.8

Cutter no

L666t

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fazel^d2007/06/26 10:32:13