Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

Editor

edited by Yoram (Jerry) Wind, Paul E. Green

Publication

Springer

Publication Year

c2004

Collation

xiv, 346 p. : ill, diagrs, tables

Series

International series in quantitative marketing ; 14

Bibliography

Includes bibliographies

Subject

Marketing research- Methodology , Marketing- Mathematical models , Green, Paul E. , Conjoint analysis (Marketing)

ADDED ENTRIES

Green, Paul E. , Wind, Yoram, ed

Main Class

658

Sub Class

.83

Cutter no

M345

وارد كنندة اطلاعات

fazel^d2007/06/17 17:13:25

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