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RecordNumber
79863
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Author
Hawkins, Del I.
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Title
Consumer behavior : building marketing strategy
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Author Statement
Del I. Hawkins, Roger J. Best, Kenneth A. Coney
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Edition
9th ed
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Publication
McGraw-Hill/Irwin
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Publication Year
c2004
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Collation
xxvi, 790p.: ill(col), diagrs, tables
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Series
McGraw-Hill/Irwin series in marketing
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Bibliography
Includes bibliographies
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Subject
Consumer behavior- United States , Market surveys- United States , Consumer behavior- United States- Case studies
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ADDED ENTRIES
Best, Roger J.
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Main Class
658
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Sub Class
.83420973
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Cutter no
H393c
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Date
2004
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وارد كنندة اطلاعات
s.hovsepian^d2007/04/25 10:23:54 , fazel^d2007/05/13 16:59:57
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Link To Document :
