RecordNumber
79863
Author
Hawkins, Del I.
Title
Consumer behavior : building marketing strategy
Author Statement
Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Edition
9th ed
Publication
McGraw-Hill/Irwin
Publication Year
c2004
Collation
xxvi, 790p.: ill(col), diagrs, tables
Series
McGraw-Hill/Irwin series in marketing
Bibliography
Includes bibliographies
Subject
Consumer behavior- United States , Market surveys- United States , Consumer behavior- United States- Case studies
ADDED ENTRIES
Best, Roger J.
Main Class
658
Sub Class
.83420973
Cutter no
H393c
Date
2004
وارد كنندة اطلاعات
s.hovsepian^d2007/04/25 10:23:54 , fazel^d2007/05/13 16:59:57