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RecordNumber
77035
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Title
Marketing management : a strategic, decision-making approach
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Author Statement
John W. Mullins ... [et al.]
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Edition
5th ed
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Publication
McGraw-Hill
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Publication Year
c2005
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Collation
xxiv, 520 p. : ill
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Series
McGraw-Hill/Irwin series in marketing
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Bibliography
Includes bibliographies
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Subject
Marketing-Management
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ADDED ENTRIES
Mullins, John Walker
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Main Class
658
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Sub Class
.8
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Cutter no
M345
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Date
2005
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وارد كنندة اطلاعات
zharfi^d2005/12/07 16:05:13 , zharfi^d2005/12/07 16:07:10
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Link To Document :