Marketing management : a strategic, decision-making approach

Author Statement

John W. Mullins ... [et al.]

Edition

5th ed

Publication

McGraw-Hill

Publication Year

c2005

Collation

xxiv, 520 p. : ill

Series

McGraw-Hill/Irwin series in marketing

Bibliography

Includes bibliographies

Subject

Marketing-Management

ADDED ENTRIES

Mullins, John Walker

Main Class

658

Sub Class

Cutter no

M345

Date

2005

وارد كنندة اطلاعات

zharfi^d2005/12/07 16:05:13 , zharfi^d2005/12/07 16:07:10

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