Peter, J. Paul

Title

Consumer behavior and marketing strategy

Name: Consumer behavior and marketing strategy
Author: Peter, J. Paul

Author Statement

J. Paul Peter, Jerry C. Olson

Edition

7th ed

Publication

McGraw-Hill

Publication Year

c2005

Collation

xxv, 578 p. : ill

Series

McGraw-Hill/Irwin series in marketing

Subject

ADDED ENTRIES

Olson, Jerry Corrie, 1944-

Main Class

658

Sub Class

.8342

Cutter no

P478c

Date

2005

وارد كنندة اطلاعات

zharfi^d2005/12/07 14:16:09

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