RecordNumber

7667

Title

Advertising

Author Statement

[by] John S. Wight[and others]

Edition

4th ed

Publication

McGraw-Hill

Publication Year

[c1977]

Collation

xiii, 769p.: ills.(some col), diagrs, maps

Series

McGraw-Hill series in marketing

Bibliography

Includes bibliographies

Subject

Advertising

ADDED ENTRIES

Wright, John Sherman , ^dSeries: McGraw-Hill series in marketing

Main Class

659

Sub Class

.1

Cutter no

A244

Date

1977

وارد كنندة اطلاعات

^d//