• RecordNumber
    75301
  • Author

    Cravens, David W.

  • Title

    Strategic marketing management cases

  • Author Statement
    David W. Cravens, Charles W. Lamb
  • Edition
    4th ed
  • Publication
    Irwin
  • Publication Year
    c1993
  • Collation
    xviii, 900p.: ill, diagrs, tables
  • Series
    The Irwin series in marketing
  • Bibliography
    Includes bibliographies
  • Subject

    Marketing- Case studies

  • ADDED ENTRIES
    Lamb, Charles W.
  • Main Class
    658
  • Sub Class
    .802
  • Cutter no
    C898s
  • Date
    1993
  • وارد كنندة اطلاعات
    fazel^d2004/12/13 09:56:25
    • Link To Document
    https://lib.ui.ac.ir/dl/search/default.aspx?Term=75301&Field=0&DTC=2