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RecordNumber
7523
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Author
Batra, Rajeev
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Title
Advertising management
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Author Statement
Rajeev Batra , Jonh G. Myers , David A. Aaker
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Edition
5th ed
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Publication
Prentice-Hall
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Publication Year
c1996
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Collation
xiii, 754 p.: ill, diagrs, tables
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Subject
Advertising- managemetn
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ADDED ENTRIES
Myers, John G. jt. auth
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Main Class
659
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Sub Class
.112
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Cutter no
B334a
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Date
1996
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وارد كنندة اطلاعات
^d// , faraz^d2003/05/14 15:04:23
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Link To Document :
