Batra, Rajeev

Title

Advertising management

Name: Advertising management
Author: Batra, Rajeev

Author Statement

Rajeev Batra , Jonh G. Myers , David A. Aaker

Edition

5th ed

Publication

Prentice-Hall

Publication Year

c1996

Collation

xiii, 754 p.: ill, diagrs, tables

Subject

ADDED ENTRIES

Myers, John G. jt. auth

Main Class

659

Sub Class

.112

Cutter no

B334a

Date

1996

وارد كنندة اطلاعات

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