RecordNumber
74800
Author
Lilien, Gary L., 1946-
Title
Instructorʹs manual to accompany marketing decision making : a model-building approach
Author Statement
Gary L. Lilien and Philip Kotler
Publication
Harper & Row
Publication Year
c1983
Collation
xx, 875 p. : ill
Bibliography
Bibliography: p. 809-858
Subject
Marketing-Decision making-Mathematical models-Handbooks, manuals, etc.
ADDED ENTRIES
Kotler, Philip
Main Class
658
Sub Class
.802
Cutter no
L728i
وارد كنندة اطلاعات
zharfi^d2004/11/01 11:35:20 , zharfi^d2004/11/01 13:11:53