RecordNumber

74795

Author

Bovee, Courtland L.

Title

Marketing

Author Statement

Courtland L. Bovée, John V. Thill

Publication

McGraw-Hill

Publication Year

c1992

Collation

xxxi, 761, [100] p. : col. ill

Series

McGraw-Hill series in marketing

Bibliography

Includes bibliographies

Subject

Marketing

Main Class

658

Sub Class

.8

Cutter no

B783m

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